The hardest part of making a video should be knowing what to say.
Not choosing fonts. Not tweaking keyframes. Not re-exporting at three aspect ratios and praying the brand colors are right. The creative bottleneck in video has never been the rendering — it has been the distance between having an idea and holding a finished product.
Workshop closes that distance. Write a short text file describing your video's content and mood, send it to our API, and get back a professional motion graphics MP4. Deterministic, brand-safe, and ready for delivery.
What It Is
Workshop is hosted video infrastructure. You send .ws source over HTTPS, we return video. The .ws format is a declarative language — you write what you want to say, set a mood, and the compiler handles typography, timing, animation, and layout.
Film "Product Launch"
mood: confident
Scene "Problem"
show "Your tools are slowing you down."
size: title
enter: rise
Scene "Solution"
show "Not anymore."
beat 1.2s
show "Meet Apex."
size: hero
emphasis: "Apex"
Six lines of content. One mood keyword. The compiler resolves roughly 50 design parameters — palette, font, letter spacing, entrance animation, spring physics, hold duration, transition behavior — and produces a complete video specification. The renderer turns that specification into an MP4.
Same input, same output, every time.
Who It's For
Developers and platforms building video into their products. If you are a SaaS platform, e-commerce marketplace, or CRM tool that wants to offer video creation to your users, Workshop is the infrastructure layer. Our API, embeddable SDK, and MCP server integrate into your stack. Your users get professional video; you get a single API call.
Creators and teams who need video faster than a design agency and better than a template tool. If you know what you want to say but do not want to learn After Effects, Workshop turns your words into polished motion graphics in minutes.
What Makes It Different
Workshop is not an AI video generator. It is a compiler. The difference matters.
AI video generators take a prompt and produce pixels. Each generation is a fresh guess. Change one word and you might get a completely different visual identity. There is no structural guarantee, no brand enforcement, no way to make a revision without re-rolling the dice.
Workshop compiles deterministically. The .ws script is the source of truth. Change the headline, re-compile, and only the headline changes — everything else stays the same. Apply a ThemePack, and every video compiled with it uses your exact brand colors. Register a template, and one structure produces a thousand videos with different content.
Revision is editing text. Brand compliance is enforced by the compiler. Determinism is guaranteed by the pipeline.
Try It
Workshop is in public beta. Contact us at [email protected] to get an API key and org ID, then follow the Quickstart — zero to rendered MP4 in under five minutes.